Peak ROAS
0×
4×–6× portfolio range
Results
Numbers I'm willing to put on the wall.
Aggregated across client engagements since 2019. Live ad-account screenshots available on request under NDA.
Revenue Generated
$0M+
Across Shopify, DTC & B2B
Ad Spend Managed
$0M+
Meta, Google, TikTok
Lowest CPL
$0.00
Micro-segmented audiences
Campaigns Launched
0+
From cold prospecting to retention & loyalty across Meta, Google & TikTok
Case Studies
Real campaigns. Real screenshots. Real revenue.
TikTok-led Shopify · Full Year
$235K in revenue & 6,744 orders in 12 months
Challenge
Sustain a DTC brand profitably for an entire year through volatile TikTok algorithm shifts and rising CPMs.
Strategy
TikTok-led acquisition (60%+ of sessions), Shopify funnel + AOV tuning, retention layered on top.
Result
$235,821 in revenue, 6,744 orders, $28.90 AOV, 242K+ store sessions, 2.45% store CVR.
$235K
Revenue
6,744
Orders
242K
Sessions
TikTok Ads · Scaled Account
3,539 conversions on $17.9K TikTok ad spend
Challenge
Scale TikTok Ads efficiently across 105 campaigns and 521 ad groups without bloating CPA.
Strategy
Daily-budget ad-group structure, creative testing matrix, conversion-optimised bidding, ongoing kill/scale calls.
Result
4.43M impressions, 76K clicks, 3,539 conversions at $5.01 CPA on $17,942 total spend — sustained over a full year.
3,539
Conversions
$5.01
CPA
4.43M
Impressions
Shopify · 7-Day Spike
$5,777 in 7 days · sessions +347%
Challenge
Trigger a fast spike in store sessions and orders during a focused 7-day push.
Strategy
Aggressive TikTok creative refresh + offer hook + landing page tweak, with retargeting layer.
Result
13,064 sessions (+347%), $5,777 sales (+140%), 145 orders (+99%) — all week-over-week.
$5,777
Sales (7d)
+347%
Sessions
145
Orders
Shopify · 30-Day Scale
$15,595 in 30 days, 424 orders
Challenge
Compound the weekly spike into a sustainable 30-day scaling window.
Strategy
Doubled-down on winning creatives, expanded audience layers, raised daily budgets in measured steps.
Result
25,946 sessions (+108%), $15,595 sales (+40%), 424 orders (+38%), 1.52% CVR.
$15.6K
Sales (30d)
424
Orders
1.52%
CVR
TikTok Ads · Cozy FTC
$1,292 spend → 343K impressions, 1.51% CTR
Challenge
Push reach efficiency on a tight monthly TikTok budget for a small brand.
Strategy
Hook-led video creatives at $3.76 CPM, single high-converting ad set, manual bid + budget pacing.
Result
343,930 impressions, 5,181 clicks, 1.51% CTR — at $0.25 CPC across the active campaign.
343K
Impressions
5,181
Clicks
$0.25
CPC
TikTok Ads · Shopify Scale
A$51,802 & 1,013 orders in 24 days
Challenge
Scale a Shopify store fast through TikTok-led traffic without breaking unit economics.
Strategy
UGC-driven Spark Ads, layered audiences, retargeting funnel, post-purchase upsell flow.
Result
A$51,802.94 in revenue across 1,013 orders within 24 days, with a steady upward sales trend.
A$51.8K
Revenue
1,013
Orders
24
Days
Facebook Ads · Lifestyle Ecom
~$244K in revenue at 5×+ ROAS on Facebook
Challenge
Scale a lifestyle product past creative fatigue without inflating CPA.
Strategy
A/B tested creatives, cold prospecting layers + warm retargeting, advantage+ structure.
Result
~$244K in revenue, ROAS up to 6.06× on top ad sets, 67,911 link clicks delivered.
6.06×
Peak ROAS
~$244K
Revenue
67.9K
Link clicks
Facebook Ads · Conversion Scale
$55K ad spend → 2.5M+ people reached, 9.1M impressions
Challenge
Maintain efficiency while scaling spend 5× across multiple ad sets.
Strategy
Audience layering with ThruPlay top-of-funnel, then conversion-optimised retargeting.
Result
758 website purchases at $14.74 CPA, 2.58M people reached, 9.19M impressions.
758
Purchases
$14.74
Per purchase
9.19M
Impressions
Shopify · New Brand Launch
From $0 to $2,820 & 55 orders in 30 days
Challenge
Launch a brand new Shopify store with no audience, no proof, and no historical data.
Strategy
Product-market fit testing through micro-budget TikTok & Meta creatives, low-AOV offer build.
Result
$2,820 USD in sales and 55 orders inside the first 30 days — proof of repeatable acquisition.
$2,820
Revenue
55
Orders
30
Days
Gallery
Dashboards, campaigns, sales — the live receipts.
A scrollable wall of real screenshots from client ad accounts and Shopify analytics. Click any tile to view full-size.
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